Think of your eCommerce site as a physical store or an empty room. Your job is to fill it with items or services that people want to purchase. Firstly, who are these people, what are they like, and what are some of the things they’re looking for? Demographic information such as age, income, education, and other parameters can help you define your target and, thus, your approach to what kinds of products and services to offer them.
There are numerous eCommerce platforms that provide a solid framework complete with all the features necessary to set up a sustainable online store. A lot of them offer features that you may not need right away but might find incredibly useful down the road. For example, you might need to accept foreign currencies or implement analytics, depending on the industry you’re in.
This step is very difficult to overcome, especially if design, art, and creativity don’t come naturally to you. However, you could break this step down into smaller components to make the task more manageable. Here are some parts that make up the whole:
• The Name: Although this may go without saying, we’ll discuss it here. The name of your store is intimately tied to your target market, your products and services, and is a reflection of you as an individual, so make a brief list of names and choose the best one.
• The About Page and Contact Page: These pages give your customers the information they need to contact you.
• Logo and Branding: This lets your potential customers put a face to a name, allowing them to recognize and refer to your store directly.
Payment gateways ensure how your customers pay you as well as how those payments flow in the direction of your bank account. Look for a processor that has secure payment handling with encryption, integrated SSL, as well as the ability to accept payments in different currencies, and from different countries. If your payment gateway can be integrated with your PayPal or other online transaction handlers, or seamlessly through WordPress, this would be even better for your eCommerce site. Of course, make sure that your site has plenty of payment logos as well as trust marks to let your customers know that yours is a trustworthy establishment.
What’s an eCommerce store without stuff to sell? If you’re selling products, use high-quality photos in every sense of the word. This includes lighting, composition, and details. Megapixels aren’t as important, except for you to remember to keep these images as small as possible. If you’re offering services, make sure to describe what you offer and who benefits from your services. Be clear and concise—the key is to give your customers plenty of information without exhausting them.
Your brand is more than a name, the logo, and the products. Aesthetics can make a huge impact on your brand, even the colors you choose can affect the moods of your customers, swaying them towards purchasing from your site, or putting them off completely if your choices are in poor taste. Make your site easy to navigate, to ensure top-notch user experience.